Objectives describe the measurable or observable results an organization expects to achieve related to a goal. They should also tell the organization how well its strategies and action plans are working.
For example, if the goal is to Prepare the workforce for implementation of a centralized claims management model
, the objectives may include:
- Maintain a 97% staffing level during the transition.
- Design and implement a new training program for claims managers by June 30.
- Decrease the average claims processing time to 21 days by December 31.
Employers should test each objective against the following SMART criteria:
- Specific – Does it address a clear and precise element of success?
- Measurable or observable – Is it either quantifiable or clearly observable?
- Action-oriented – Does it address the results of a specific action?
- Realistic – Can the organization realistically influence the desired result?
- Time-oriented – Is there a time limit within which the objective must be achieved?